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You’ll be hearing Yum!’s name a lot over the next week as the presenting sponsor of the Kentucky Derby. The title sponsor – known for their company culture – fuels breakthrough results by encouraging everyone to contribute to “their piece of Yum!.” Achieving these results only happens through partnership – and Yum!’s internal communications team […]

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Most marketing campaigns are developed around guesswork. The brand or agency in question makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important […]

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