Welcome to IABC/Louisville
The premier provider of networking and training for business communicators.

Integrating Email Marketing With Your Social Media Efforts

Email marketing is one of the most effective ways to reach customers today.

According to the Direct Marketing Association, for every $1 spent on email marketing, the average return on investment is $44.25. A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2017.

By integrating your email and social strategies together you can improve your brand’s reach while adding leads to your sales funnel and to your loyal tribe. So how do you get there?

We’re going to show you. Delivra Business Development Executive Anthony Antonicello will discuss effective techniques, insights, and best practices into how to use the power of email marketing and social media to engage with customers and build your brand.


On Thursday, February 23rd Anthony Antonicello will explain the benefits of integrating your email and social strategies to increase investment from business owners, as well as how to go about doing so with these key points:

  • Why email marketing and social media marketing work better together
  • How to grow your email list through social media
  • How to grow your social media audience through email
  • How to retarget your audience
  • How to boost sales and customer relationships

Anthony Antonicello has spent over a decade in digital marketing & business development, consulting with B2B & B2C companies ranging from start-ups to FORTUNE 500 corporations. As the author and speaker behind BusinessGrowthLeader.com, Anthony regularly shares his expertise, knowledge, and advice on sales, leadership, branding, and digital marketing. Anthony is also a regular contributor on Entrepreneur Magazine, Inc., Forbes, and the Huffington Post.

Networking begins at 11:30, with lunch at approximately noon. We look forward to seeing you Thursday, Feb. 23

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Hacking the Conversation with Jason Falls

Mining social media conversations for consumer insights

Many communications plans are developed around guesswork. Your company makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive.

But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.

On Jan. 26 at Spalding University’s College Center Ballroom, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.

Networking begins at 11:30, with lunch at approximately noon. We look forward to seeing you Thursday, Jan. 26!

Register Now!