Category Archives: Uncategorized

Integrating Email Marketing With Your Social Media Efforts

Email marketing is one of the most effective ways to reach customers today.

According to the Direct Marketing Association, for every $1 spent on email marketing, the average return on investment is $44.25. A recent survey of business leaders showed that email and social media are the two channels most likely to see an increase in investment from business owners in 2017.

By integrating your email and social strategies together you can improve your brand’s reach while adding leads to your sales funnel and to your loyal tribe. So how do you get there?

We’re going to show you. Delivra Business Development Executive Anthony Antonicello will discuss effective techniques, insights, and best practices into how to use the power of email marketing and social media to engage with customers and build your brand.

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On Thursday, February 23rd Anthony Antonicello will explain the benefits of integrating your email and social strategies to increase investment from business owners, as well as how to go about doing so with these key points:

  • Why email marketing and social media marketing work better together
  • How to grow your email list through social media
  • How to grow your social media audience through email
  • How to retarget your audience
  • How to boost sales and customer relationships

Anthony Antonicello has spent over a decade in digital marketing & business development, consulting with B2B & B2C companies ranging from start-ups to FORTUNE 500 corporations. As the author and speaker behind BusinessGrowthLeader.com, Anthony regularly shares his expertise, knowledge, and advice on sales, leadership, branding, and digital marketing. Anthony is also a regular contributor on Entrepreneur Magazine, Inc., Forbes, and the Huffington Post.

Networking begins at 11:30, with lunch at approximately noon. We look forward to seeing you Thursday, Feb. 23

Register Now!

August meeting to focus on workforce engagement and internal communications

Join us Aug. 9 as Elizabeth George, Humana’s Director of Associate Communications, will be speaking on the crucial role internal communications can play in today’s evolving work envrionment.

Since joining Humana in 2007, Elizabeth has worked to engage Humana associates with all aspects of the company’s strategy and its dream to help people achieve lifelong well-being. Elizabeth’s team is responsible for informing, aligning, and activating Humana associates through a variety of communications strategies.

REGISTER NOW!