Category Archives: Events

Hacking the Conversation with Jason Falls

Mining social media conversations for consumer insights

Many communications plans are developed around guesswork. Your company makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive.

But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.

On Jan. 26 at Spalding University’s College Center Ballroom, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.

Networking begins at 11:30, with lunch at approximately noon. We look forward to seeing you Thursday, Jan. 26!

Register Now!

2016 Global Communications Forum

At the Global Communications Forum, attendees will have the unique opportunity to learn how three Louisville-based companies communicate on the world stage! Breakfast will be served and will include an assortment of coffee, tea, juice, fresh fruit, yogurt and breakfast burritos. Free Wifi will be available.

The event is hosted by IABC Louisville and Spalding University. Doors open at 7:45 a.m.

Register now

Speakers:

 

1JoAnna Darst

Director, Global Integrated Communications at Brown-Forman

JoAnna Darst is a 14-year veteran of using digital and emerging technologies to cultivate consumer relationships with brands. Presently, Ms. Darst leads Global Integrated Marketing for the Tequila portfolio at Brown Forman, and will discuss how B-F uses content marketing globally.

 

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Larry Portaro

Director, FirstBuild

Larry Portaro leads FirstBuild, an innovation accelerator that combines a global co-creation community with a state-of- the-art microfactory to invent next-generation appliance products. Larry will explain how FirstBuild is inventing a new world of home appliances with their socially-engaged global community.

 

3Jeanie Kahnke

Sr. Director, PR and External Affairs at Muhammad Ali Center

Jeanie Kahnke is the Senior Director of Public Relations and External Affairs at the Muhammad Ali Center, where she has been employed since February 2002. In her role, Ms. Kahnke is responsible for the Center’s public relations, and will discuss the Center’s hard work to preserve Muhammad Ali’s legacy since the legend’s passing.


Full Event Details:

Price:
Members & Spalding Employees – $35
Non-members – $45
Students – $10

When:
Wednesday, Aug. 17

Where:
Spalding University’s Egan Leadership Center (ELC Lectorium Room)
Campus Map

Time:
8-11 am (Doors open at 7:45 a.m.)