j-falls

Mining social media conversations for consumer insights Many communications plans are developed around guesswork. Your company makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive. But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can […]

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At the Global Communications Forum, attendees will have the unique opportunity to learn how three Louisville-based companies communicate on the world stage! Breakfast will be served and will include an assortment of coffee, tea, juice, fresh fruit, yogurt and breakfast burritos. Free Wifi will be available. The event is hosted by IABC Louisville and Spalding University. Doors […]

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