Mining social media conversations for consumer insights
Many communications plans are developed around guesswork. Your company makes broad assumptions about audiences and their behaviors because qualitative market research is often cost prohibitive.
But thanks to social technologies, every marketer now has access to cost effective consumer research – that of online conversations – that can uncover the important insights that drive your customers to engage and even purchase.
On Jan. 26 at Spalding University’s College Center Ballroom, Jason Falls will explain the difference in monitoring versus listening, show examples of insights gained by analyzing online conversations and illustrate how you, too, can take the guesswork out of digital and even broad scale marketing campaigns.
Networking begins at 11:30, with lunch at approximately noon. We look forward to seeing you Thursday, Jan. 26!