How important is your organization’s reputation? And when something goes wrong, how do you regain trust?
The peak holiday shipping season is the busiest time of year for UPS. But in 2013, the shipping giant was in a tough situation. An unprecedented last-minute surge of e-commerce orders challenged systems everywhere in the shipping industry.
One of the places affected was Louisville, home to UPS’s airline and Worldport, the company’s main air hub. Throughout 2014, while UPS’s engineers worked to reinvent processes, systems and infrastructure, the company’s communications team was charged with rebuilding trust and confidence among employees, shippers and the public.
Our speakers are Mike Mangeot, public relations manager and Jim Obst, employee communications manager for UPS Airlines. Join us for a study in reputation management, and learn how Big Brown came roaring back during the 2014 holiday season.
Thursday, March 26 / 11:30 AM to 1:00 PM EST
North End Cafe – Highlands location
2116 Bardstown Rd.
Louisville, KY 40205